Understanding PageRank

As SEOs, one of the most important ranking factors we focus on is PageRank. There’s no missing it in the SEO realm – PR is a big deal and everyone wants to get their hands on some. However, in our haste to gather our high PR links, many of us completely misunderstand what it is we’re looking for. Here’s the big SEO blunder:

PageRank is NOT SiteRank!

Have you ever heard this phrase? “High PR forum backlinks”

If you see it, head for the hills because it is complete and utter nonsense. What these sellers are doing is purposely misidentifying their links to appeal to the not-so-savvy buyers. What they are saying is that the homepage of the forum has high PR so you will get high PR backlinks. Well, it’s just plain wrong regardless of if they understand PageRank or not. None of that link juice will actually make it to your newly created profile page.

The idea is really not too complicated: it is called PageRank because it is a value given to the specific page not the whole site. Otherwise it would be called SiteRank, but there is no such thing as that. Often times, we only focus on the PR of the homepage of a site which is why marketers start saying site XX has a PR of X. Rather, it should be stated that the homepage of site XX has a PR of X.

PageRank flows freely through links on the page which is why a high PR homepage will spread decent PR to all of the pages, internal and external, that it links to. To calculate the PR that any given page passes, you can use this simple equation:

PageRank divided by the total number of links on the page minus 10-15% PageRank decay.

For example:

PR 5 / 20 links = 0.25 PR – .025 (10%) = 0.225

In other words, if you get a link on a page that has a PR of 5 and there are 19 other links on the page, your link will receive 0.225 PageRank. This is why the number of outbound links is an extremely important factor when trying to get PR. When you see those high PR “dofollow” blog pages that have 50+ comments on them already (they’ve already been spammed) they are not very valuable anymore. Your time would be better spent on a lower PR page with fewer outbound links. Focus on the PR AND the number of outbound links because a PR 2 page can pass much more link juice to your site than a PR 5 depending on the amount of outbound links.

With all this obsessing over PR, you have to stop and wonder, is it really that important? I used to believe otherwise. Google has stated multiple times that it is just one of over 200 metrics for calculating rank, so stop worrying about it so much. However, the many other signs of authority a webpage has are inseparable or hard to separate from PageRank. In other words, a page with high PR likely has high scores for Trust and other ranking factors. These other factors, such as Trust, are somewhat mysterious and difficult to measure which is another reason for the obsession on PR. It’s so clean-cut and visible. This webpage is PR 4, that webpage has PR 3, 4 > 3 got it!

Don’t forget about relevancy when building links, anchor text and title tags are two very important factors to consider when link building. However, building links for PR is a good idea as long as you do it right. Make sure you are getting “dofollow” links and focus on the PageRank AND the number of outbound links.

This entry was posted on Wednesday, May 23rd, 2012 at 8:20 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

13 Responses to “Understanding PageRank”

  1. devendra Says:

    Thank You

    The given information is very effective
    i will keep updated with the same

    seo training in noida

  2. click cocktails Says:

    Of interest…

    I thought posting this trackback awesome function…

  3. pradeep Says:

    Thank You

    The given information is very effective
    i will keep updated with the same

    seo services in india

  4. layanan seo Says:

    I used to be suggested this website through my cousin.
    I’m now not positive whether this put up is written by means of him as no one else recognize such specified about my difficulty. You are wonderful! Thank you!

  5. 48.228 Elite Proxies Pack Says:

    Google change in algorith killed proxies providers business…

    Days ago a change in Google search engine platform make anonymous public proxies, almost useless. Most blog posting tools depend on proxies to do their job. We build and provide the best raw anonymous public proxies you can find. Follow the link and gr…

  6. rachat credit simulation Says:

    Nice post!…

    TY for your post but could u please cite your sources next time?…

  7. Misako Says:

    All you have to do is make sure that when you make the link back to your site, the part that is linked is the kyrowed you want to rank for. For instance, a lot of people will say For great ______, click HERE and the HERE part is their link. You don’t get any kyrowed value out of that at all far better to phrase it so that your kyrowed is the part that is being linked.

  8. Piano Duet Canada Says:

    Piano Duet Canada…

    […]It’s really a nice and helpful piece of info. I am happy that you simply shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.[…]…

  9. Kundan Bhardwaj Says:

    I just followed your websites link from the comment on my website. I never knew that even page rank can have a formula. It is something that I never heard or read about before. Very interesting and informative folks !

  10. Kimikow Says:

    Itis amazing to go to see this website and reading the views of all friends on the topic of this piece of writing, while I am also zealous of getting familiarity.

  11. best rated electronic cigarette Says:

    Souls in the Waves…

    Superior Early morning, I just stopped in to go to your site and believed I’d say I experienced myself….

  12. his website Says:

    Oh my goodness! Impressive article dude! Thank you so much,
    However I am having problems with your RSS. I don’t know why I cannot join it. Is there anybody else getting identical RSS issues? Anybody who knows the answer will you kindly respond? Thanks!!

  13. gsdfghsdkflhgksdfl Says:

    Title…

    […]Here is a great Weblog You may Obtain Fascinating that we Encourage You[…]…

Leave a Reply

*